Data Protection

your privacy comes first

At 37CELLS, your privacy is our top priority, and safeguarding your health and fitness data is our unwavering commitment. We provide you with a secure environment where you can delve into your health and fitness journey, ensuring that your privacy is safeguarded.

Feel empowered to explore your well-being with confidence as our pledge to you includes:

·         Your data remains confidential. We won’t share it with employers, insurers, public databases, or third-party marketers unless you explicitly consent.

·         Your autonomy is respected. You can revise your preferences at any time.

·         You have complete autonomy over how your information is utilised and who it’s shared with.

·         We ensure clear communication, empowering you to make informed decisions.

·         Our dedication to data protection meets industry standards with the required ISO certification, demonstrating our commitment to your safety.

·         All sensitive information is encrypted, with regular assessments conducted to identify and address security vulnerabilities.

·         Unless mandated by a legally valid request such as a court order or subpoena, we refrain from disclosing individual-level personal information to law enforcement.

·         Take control of your data—and delete your account — all within your account settings in the app.

·         Your journey to wellness is yours to own, and at 37CELLS, we’re here to ensure your privacy remains intact every step of the way.

You are in control of your data

At 37CELLS, we put you in control of your data. You hold the reins from the instant you pair your smartwatch(es) and establish your private account. You dictate how your information is utilized and whom it’s shared with. Here are some common questions we’ve addressed to clarify your choices:

Will you share my data with employers, insurers, public databases, or third-party marketers? 

Rest assured, your data remains confidential and will not be shared with insurance companies, employers, public databases, or third-party marketers. We actively support legislative efforts to safeguard individuals’ data privacy.

What about law enforcement? 

Your individual-level personal information is secure with us. We will not release it to law enforcement without your explicit consent, except when required by law. All law enforcement requests undergo thorough scrutiny, and we only comply with legally valid court orders, subpoenas, search warrants, or other lawful requests. In the unlikely event that such a situation arises, we prioritize transparency. We would notify anyone affected by the legal request unless prevented by legal constraints. Your trust and privacy are paramount to us, and we remain committed to upholding the highest standards of transparency and accountability.

Is my profile automatically public? 

It is not. You have the power to decide whether you want to share your profile and will have to invite other users to your profile like a doctor to view your profile. You can opt out at any time, allowing you to adjust your privacy settings according to your preferences. Your control over your profile and data is paramount, and we are committed to empowering you with the freedom to manage your privacy as you see fit.

If I participate in research, will the researchers be able to connect my name to my data? 

Participation in any health and fitness research is entirely optional. If you choose to participate, your data undergoes a rigorous de-identification process, removing any personal information, before being aggregated for analysis. It’s important to note that opting out of research participation will not affect your experience with 37CELLS.  Research activities are conducted under the oversight of an independent review board, ensuring adherence to ethical and legal standards. We prioritize transparency, providing you with clear information about the research program, including its risks and benefits, to enable informed decision-making. Your privacy and well-being are paramount considerations in our research endeavours.


Do you use cookies on the website and the app? 

Tracking technologies are used to gain insights into how our website is used and to enhance your browsing experience by remembering preferences and facilitating efficient navigation, we recognize the importance of granting you control over your data usage. You have several options available to control or limit how your data is utilized within our platform. These options ensure that your browsing experience aligns with your preferences and respects your privacy concerns. Our commitment remains centred on empowering you with the ability to tailor your data usage according to your individual needs and preferences. 

Are my reports automatically shared with my connections? 

They are not. You decide when and with whom you share your 37CELLS information, including friends, family members, and healthcare professionals.

how does 37CELls protect your privacy

Your data is safeguarded by stringent security practices that undergo regular reviews and updates. Your information is treated with the utmost level of security at 37CELLS because we understand that without security, there can be no privacy. We employ a combination of software, hardware, and physical security measures to safeguard your data. While no security standard or system is infallible, we spare no effort in ensuring the protection of your personal data.


What do you do to stay a step ahead of hackers? 

To stay ahead of hackers, we employ a multi-faceted approach. Firstly, we enlist the expertise of third-party security professionals who conduct regular audits and assessments of our systems, ensuring that we maintain a vigilant stance against potential threats. Additionally, we encrypt all sensitive information, both during storage and transmission, making it challenging for potential hackers to gain unauthorized access. This comprehensive encryption strategy adds an extra layer of protection to your data, further safeguarding your privacy and security.

What more can you share to put my mind at ease? 

We want you to feel confident that you are in control and that your data is well-protected. Your peace of mind is our priority, and we’re here to provide you with all the information you need to feel secure in your interactions with our platform. Your personally identifiable information, such as your name and email, is stored in a separate database. This means that only you, using your username and password, can connect the dots between the two sets of data. Even if someone were to gain access to one of these databases, they would not be able to link your identity to your genetic data, or vice versa.

Pair your Fitbit with 37CELLS today for free