Wearables
WEARABLE INTEGRATION
MAKE YOUR BRAND PART OF THEIR EVERYDAY
Permission based wearable integration creates opportunities to understand and connect with your customers beyond their purchasing behaviour. For customers already using wearable technology to track their health, fitness and daily activity, 37CELLS connects data from their preferred wearable to your branded app, with their permission. This helps brands better understand their customers’ activities, interests and fitness goals, to offer more relevant products and services that genuinely support their needs.
- Apple Watch, via Apple Health on iPhone
- Garmin, including Forerunner, Fenix, Venu, vívoactive, Instinct and Enduro, via Garmin Connect
- Fitbit and Google Pixel Watch, via Google Health
Customers connect in a few taps and choose exactly what they share. They can change or remove access at any time.
Read our Data Protection policy.

understand and connect with customers beyond their purchasE behaviour
BEYOND RETAIL: Evolve from a product retailer into a trusted fitness and training partner.
DAILY ENGAGEMENT: Become part of your customers’ daily lives through personalised fitness guidance, support and expertise.
PERSONALISED CONVERSATIONS: Use customer-authorised data to better understand individual needs, interests and fitness goals.
RELEVANT RECOMMENDATIONS: Connect customers with sportswear, training programmes and equipment suited to their activities and goals.
STRONG BRAND RELATIONSHIPS: Create ongoing value that encourages engagement, builds loyalty and keeps your brand relevant.
TRUST AND PRIVACY: Deliver personalised experiences while respecting customer consent, privacy and data protection.
OFFER CUSTOMERS MORE BENEFITS THAN THEIR WEARABLE DATA CAN
- Health Age Calculator. Assess multiple health indicators to discover an estimated Health Age and gain a better understanding of overall health and wellbeing.
- AI Fitness Assistant. Access personalised fitness and wellbeing guidance informed
by individual data and your brand’s expertise. - Progress and trends. Bring activity, sleep and fitness data together to
understand how habits and performance change over time. - Relevant product recommendations. Discover products and services aligned with personal
interests, preferences and lifestyle goals. Fitness Comparisons & Achievements. Compare fitness achievements with relevant peer groups, track progress and celebrate personal milestones.

